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	<title>Plaintext</title>
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	<link>http://www.plaintext.org</link>
	<description>The search for simplicity.</description>
	<pubDate>Tue, 11 Sep 2007 01:34:28 +0000</pubDate>
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			<item>
		<title>(experiment with numbered list)</title>
		<link>http://www.plaintext.org/posts/19</link>
		<comments>http://www.plaintext.org/posts/19#comments</comments>
		<pubDate>Tue, 11 Sep 2007 01:33:12 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[experiment]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/19</guid>
		<description><![CDATA[Here&#8217;s an idea for a topic:

Item one.
Item two.
Item three.  This is still part of Item three; it is longer than the others.  How will this look when it line-breaks?  Will there be a hanging indent?

]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s an idea for a topic:</p>
<ol>
<li>Item one.</li>
<li>Item two.</li>
<li>Item three.  This is still part of Item three; it is longer than the others.  How will this look when it line-breaks?  Will there be a hanging indent?</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://www.plaintext.org/posts/19/feed</wfw:commentRss>
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		<title>a &#8216;useable&#8217; definition of usability/simplification from Jakob</title>
		<link>http://www.plaintext.org/posts/18</link>
		<comments>http://www.plaintext.org/posts/18#comments</comments>
		<pubDate>Tue, 30 Jan 2007 05:19:39 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/18</guid>
		<description><![CDATA[I like Jakob:  In 2003, he wrote that his mission included:
&#8220;&#8230;to defend humans from overly complex technology.&#8221; [1]
This is useful. 
&#8212; 
1.  Alertbox #200, Jakob Nielsen&#8217;s Alertbox, September 29, 2003, http://www.useit.com/alertbox/20030929.html
]]></description>
			<content:encoded><![CDATA[<p>I like Jakob:  In 2003, he wrote that his mission included:</p>
<blockquote><p>&#8220;&#8230;to defend humans from overly complex technology.&#8221; [1]</p></blockquote>
<p>This is useful. </p>
<p>&#8212; </p>
<p>1.  Alertbox #200, Jakob Nielsen&#8217;s Alertbox, September 29, 2003, http://www.useit.com/alertbox/20030929.html</p>
]]></content:encoded>
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		<item>
		<title>simplicity is adding polish and design not dumbing down</title>
		<link>http://www.plaintext.org/posts/16</link>
		<comments>http://www.plaintext.org/posts/16#comments</comments>
		<pubDate>Thu, 18 Jan 2007 17:38:02 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/16</guid>
		<description><![CDATA[Another definition of &#8217;simplicity&#8217; as seen in the Backspin opinion page of Mark Gibbs at Network World:
&#8220;When I use the word simplicity I don&#8217;t mean dumbing down, I mean adding polish and applying serious design effort to make the software or hardware not just usable but actually a pleasure to use.&#8221; [1]
Mark also observes that we [...]]]></description>
			<content:encoded><![CDATA[<p>Another definition of &#8217;simplicity&#8217; as seen in the <a title="Backspin by Mark Gibbs" href="http://www.networkworld.com/columnists/gibbs.html">Backspin</a> opinion page of Mark Gibbs at Network World:</p>
<blockquote><p>&#8220;When I use the word simplicity I don&#8217;t mean dumbing down, I mean adding polish and applying serious design effort to make the software or hardware not just usable but actually a pleasure to use.&#8221; [1]</p></blockquote>
<p>Mark also observes that we regularly encounter many complex products.  Why? </p>
<p>He notes that the amount of complexity and detail in products and problem solving is overwhelming.  Once overwhelmed, we take shortcuts (we don&#8217;t read doc, test, or fully understand before proceeding) and then make mistakes.  We are not likely to see products improve because users are not likely to complain about the complexity (we are likely just too exhausted to complain). </p>
<p>1. Outrage and lust, by Mark Gibbs, Backspin, Network World, 01/12/2007, http://www.networkworld.com/columnists/2007/011507-backspin.html</p>
]]></content:encoded>
			<wfw:commentRss>http://www.plaintext.org/posts/16/feed</wfw:commentRss>
		</item>
		<item>
		<title>simple is fashionable for 2007</title>
		<link>http://www.plaintext.org/posts/14</link>
		<comments>http://www.plaintext.org/posts/14#comments</comments>
		<pubDate>Tue, 09 Jan 2007 16:47:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/14</guid>
		<description><![CDATA[It seems that &#8220;simple&#8221; products may be what consumers will want in 2007.  CNet News.com quotes Ed Zander, Motorola CEO:
&#8220;Mobile communication, said Zander, &#8220;is coming down to cool experiences and simple things.&#8221;&#8221; [1]
I wonder if one comes first: cool or simple?  (Chicken or Egg?)
Do people use simple products and then declare them cool, or do [...]]]></description>
			<content:encoded><![CDATA[<p>It seems that &#8220;simple&#8221; products may be what consumers will want in 2007.  CNet News.com quotes Ed Zander, Motorola CEO:</p>
<blockquote><p>&#8220;<em>Mobile communication, said Zander, &#8220;is coming down to cool experiences and simple things.&#8221;</em>&#8221; [1]</p></blockquote>
<p>I wonder if one comes first: cool or simple?  (Chicken or Egg?)</p>
<p>Do people use simple products and then declare them cool, or do people use cool products and then declare them cool? </p>
<p>The answer could be both: &#8220;both&#8221;. </p>
<p>a.) Some people, after finding a product simple to use, will then declare it cool and recommend it to other people. </p>
<p>b.) Those other people, before using the product, and based upon either hearing of the &#8216;cool&#8217; endorsement or observing a &#8216;cool&#8217; factor of the product such as its appearance / design / product feature list, will be motivated to use the product, figure it out, and then deem it simple.</p>
<p>So, instead of COOL/SIMPLE being a &#8216;Chicken or Egg?&#8217; thing, maybe they&#8217;re more of a &#8216;Peanut Butter and Chocolate Together&#8217; thing &#8211; two ingredients of one product.</p>
<p>One more observation.  Can you substitute these words into Ed&#8217;s quote?</p>
<blockquote><p>Cool = Fashionable/Fun<br />
Simple = Useful</p></blockquote>
<p>&#8212; </p>
<p>1.  Motorola&#8217;s mission? Make everything mobile, By Erica Ogg, Staff Writer, CNET News.com, Published: January 8, 2007, 3:48 PM PST, http://news.com.com/Motorolas+mission+Make+everything+mobile/2100-1033-6148323.html</p>
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		</item>
		<item>
		<title>simplexity (add this buzzword to your dictionary)</title>
		<link>http://www.plaintext.org/posts/11</link>
		<comments>http://www.plaintext.org/posts/11#comments</comments>
		<pubDate>Tue, 09 Jan 2007 03:23:01 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/11</guid>
		<description><![CDATA[An item in today&#8217;s Boston Globe: Monday, Jan 8, 2007 Business section, p.D2 reports that in Marketing Daily, Robbie Blinkoff calls a new trend SIMPLEXITY &#8212; giving a product or service a &#8221;veneer of simplicity&#8221; to mask its underlying, complex technology so that people will be able to use it. 
In other words: Appear to be easy, you do not [...]]]></description>
			<content:encoded><![CDATA[<p>An item in today&#8217;s <a href="http://www.boston.com/business/blog/filter/2007/01/simplexity.html" title="Boston Globe">Boston Globe</a>: Monday, Jan 8, 2007 Business section, p.D2 reports that in <a href="http://publications.mediapost.com/index.cfm?fuseaction=PublicationsHome.showHomePage" title="Marketing Daily">Marketing Daily</a>, Robbie Blinkoff calls a new trend <strong>SIMPLEXITY</strong> &#8212; giving a product or service a &#8221;veneer of simplicity&#8221; to mask its underlying, complex technology so that people will be able to use it. </p>
<p>In other words: Appear to be easy, you do not need to take out features (complexity) but rather take away the appearance of complexity so that users enjoy using your product.</p>
]]></content:encoded>
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		<item>
		<title>simplicity and effort</title>
		<link>http://www.plaintext.org/posts/3</link>
		<comments>http://www.plaintext.org/posts/3#comments</comments>
		<pubDate>Mon, 18 Dec 2006 17:19:06 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.plaintext.org/posts/3</guid>
		<description><![CDATA[Is it valuable to spend some &#8216;extra time&#8217; to simplify a presentation, a process, an application design, etc? 
The short answer: Yes, you benefit from your efforts to save the time of others. 
I was told that Winston Churchill responded to a request for him to give a speech by asking how long he would need to [...]]]></description>
			<content:encoded><![CDATA[<p>Is it valuable to spend some &#8216;extra time&#8217; to simplify a presentation, a process, an application design, etc? </p>
<p>The short answer: Yes, you benefit from your efforts to save the time of others. </p>
<p>I was told that Winston Churchill responded to a request for him to give a speech by asking how long he would need to talk.  The requestor asked why it mattered how long he would speak, assuming that Winston would just need to know when he was scheduled to give his talk and to see if he was available.  Winston explained that a brief 10 minute speech would take 2 hours to prepare so that he could be concise and to-the-point, whereas he would only need 10 minutes to prepare for a rambling 2 hour talk.  <em>(note: I&#8217;ve been unable to confirm/verify this story about Winston.)</em></p>
<p>The two cases seem to be:</p>
<ul>
<li>SIMPLE FOR AUDIENCE (USER):<br />
If it is easy for the listener (only need to listen to a 10 minute talk), then it takes relatively more effort by the presenter to prepare the &#8217;simple talk&#8217;.</li>
<li>SIMPLE FOR THE PRESENTER (DEVELOPER)<br />
If it is easy for the presenter to prepare a &#8217;simple talk&#8217;, then it will take relatively more effort by the listener to summarize and synthesize the presenter&#8217;s message.</li>
</ul>
<p>Q:  Is it worth having the presenter spend 2 hours to prepare?<br />
A:  Is it worth wasting the time of the audience and the organization they are all part of?</p>
<p>Consider the consumption of human resources &#8212; the time people spend with the speech &#8212; presenting and listening. </p>
<p>First example: 12 people in a meeting (1 presenter and 11 people listen)</p>
<ul>
<li>In the first case: 1 person gives a 10 minute talk with 2 hour prep<br />
(1 presenter x 2 hour prep) + (1 presenter + 11 listeners * 10 min talk) = <strong>4 hours</strong> total</li>
<li>In the second case: 1 person gives a 2 hour talk with 10 min prep<br />
(1 presenter x 10 min prep) + (1 presenter + 11 listeners * 2 hour talk) = <strong>24 hours and 10 mins</strong> total</li>
</ul>
<p align="left">In the example, an &#8216;extra&#8217; 20 hours is consumed.  Some project managers (depending on their resource utilization factor) might consider that 20 hours is just about 1 man week of available productive time! </p>
<p align="left">If you ask the presenter, they may feel that it wasn&#8217;t worth it to spend the &#8216;extra&#8217; time (effort) preparing their talk.  From their point of view they would spend 2 hours and 10 minutes on a talk either way.  </p>
<ul>
<li>In the first case: 1 person gives a 10 minute talk with 2 hour prep<br />
(1 presenter x 2 hour prep) + (1 presenter * 10 min talk) = <strong>2:10 hours</strong> total</li>
<li>In the second case: 1 person gives a 2 hour talk with 10 min prep<br />
(1 presenter x 10 min prep) + (1 presenter + * 2 hour talk) = <strong>2:10 hours</strong> total</li>
</ul>
<p align="left">What&#8217;s the difference? </p>
<p align="left">Q:  What difference does it make to the presenter whether they spend more time preparing their talk to make it simpler for their audience? <br />
A:  Well, it makes a difference to the presenter, if they are also in the audience.</p>
<p align="left">Let&#8217;s take the first example a little farther. </p>
<p align="left">Second example:  12 people meet to each give a presentation (such as a conference, a board meeting, a department heads&#8217; meeting)</p>
<ul>
<li>
<p align="left">In the first case: 12 people each give a 10 minute talk (with 2 hour preps)<br />
12 presentations x [ (1 presenter x 2 hour prep) + (1 presenter + 11 listeners * 10 min talk) ] = 12 presentations x [ 4 hours total per presentation ] = <strong>48 hours</strong> total for all presentations</li>
<li>In the second case: 12 people each give a 2 hour talk (with 10 min preps)<br />
12 presentations x [ (1 presenter x 10 min prep) + (1 presenter + 11 listeners * 2 hour talk) ] = 12 presentations x [ 24 hours and 10 mins total per presentation ] = <strong>290 hours</strong> total for all presentations</li>
</ul>
<p align="left">In this examle, an &#8216;extra&#8217; 242 hours are consumed.  That&#8217;s a little over <strong>30 days</strong> x (8 hour days) or, for project managers with a certain resource utilization rate, that is <strong>60 days</strong> x (4 hour days).  Also, if you asked them: each individual does not feel that they personally spent or lost 30 - 60 days, but their organization does feel it. </p>
<p align="left">So how does all of this affect you? </p>
<p align="left">Consider that your &#8216;audience&#8217; is:</p>
<ul>
<li>
<p align="left">your coworkers,</p>
</li>
<li>
<p align="left">your users, and</p>
</li>
<li>
<p align="left">your customers. </p>
</li>
<li>
<p align="left">And that you are also in their audience.</p>
</li>
</ul>
<p align="left">If you spend your time saving them time AND they also spend their time saving you time, you all benefit dramatically. </p>
<p align="left">Take the time to simplify.</p>
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		</item>
		<item>
		<title>Hello World!</title>
		<link>http://www.plaintext.org/posts/1</link>
		<comments>http://www.plaintext.org/posts/1#comments</comments>
		<pubDate>Mon, 18 Dec 2006 00:03:10 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Goals]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Greetings. 
Plaintext: Here, I&#8217;ll document the search for simplicity in:

web design
crytography
product design
life (possible?)

]]></description>
			<content:encoded><![CDATA[<p>Greetings. </p>
<p>Plaintext: Here, I&#8217;ll document the search for simplicity in:</p>
<ul>
<li>web design</li>
<li>crytography</li>
<li>product design</li>
<li>life (possible?)</li>
</ul>
]]></content:encoded>
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