simplexity (add this buzzword to your dictionary)
An item in today’s Boston Globe: Monday, Jan 8, 2007 Business section, p.D2 reports that in Marketing Daily, Robbie Blinkoff calls a new trend SIMPLEXITY — giving a product or service a ”veneer of simplicity” to mask its underlying, complex technology so that people will be able to use it.
In other words: Appear to be easy, you do not need to take out features (complexity) but rather take away the appearance of complexity so that users enjoy using your product.